Representation

Representation on Music Videos
All media texts re-present reality – They are constructions that involve selection
Images in texts evoke different connotations in different segments of the audience.

Possible Representations?
Gender
Ethnicity
Regionality
Age
Class

Voyeurism
Freud’s Theory = Erotic pleasure gained from looking at a sexual object, (preferably when the object is unaware)
Shown in screens within screens, CCTV style images, webcams, characters watching performers

In music videos males are mostly represented as:
Dominant
Powerful
In Control
Controlling
Active

Females are mostly represented as:
Submissive
Sexual objects
Powerless
Controlled
Passive

Gender in Rock / Metal
Male dominance