Distribution and Exhibition of our Promo

Traditional methods: Magazines, Adverts, Billboards, CD sales

Magazines are paid by the copyright holder of a piece of music to advertise. Certain music magazines will also write articles on bands which have the added benefit of increasing potential publicity as well. Traditionally, music was distributed through CD sales in shops such as ‘HMV’. These days, with the rapid advancement of MP3 sales the CD market has decreased exponentially and very few people buy CD’s. This is why many people have moved on to methods of new media.


New Media: MP3, Social networks, The Internet, Music Channels

These days music is more often than not, distributed through mp3 format over an internet sales. This has had a huge impact on the sales of CDs as MP3 has taken over the music industry as internet speeds have increased.

Social Networks have become increasingly popular, the most popular ‘Facebook’ having in excess of 500 million members. This has become a very important asset for music artists in order to publicise their work. Facebook groups and events allow other user to see what their favourite bands are doing and where they are performing. The internet as a whole has become the main source of publicity for many bands. As an example, you can listen to small sections of the current UK top 40 on BBC chart show website. MP3 distribution has also only become possible thanks to the internet, iTunes being the biggest distributor of single tracks and albums.

Music Channels also play a big part in the publicising of particular types of music. There are many, many music channels that play all genres of music. ‘4Music’ for example plays chart music whereas ‘Kerrang!’ plays metal. If our music promo were really being created to be distributed and exhibited then we would probably choose 4Music to play it primarily because of the large viewing figures for the channel and the variety of music they play.