Music Video Conventions
• Representation – Woman/Men – Sexualised
• Band / Performance
• Publicity – “an advert” – band = product
• Close ups
• Narrative
• Lifestyle glamour/rock ‘n’ roll
• Access to the band
• Credibility – musicians
• Editing matches the tempo of song
• Mixes narrative and performance
• Repeatability – shown many times
This is just a basic list of some of the typical conventions. Many music videos make use of many more to properly convey their message to the viewers.
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