Wednesday, 22 September 2010

'Tonight I Let You Go' Lyrics - The Colours

Your empty promises
Stop filling up my mind while my loves’ away
Temptation calls me
To thisAnd loveless fools believe
Their guilty hearts still bleed
But their cold lifeless heart beats wear them out

[Chorus] Cause you’re the heart break that I couldn’t deal with
You were the mistake
That no-one could save me from
But I knowI’m better off leaving now
You are the only reason I want it more
You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go

My insecurities
Playing on my mind, colours never change
You should come back, come back, come back(And look for more)
But love that runs too deep
Stolen moments we couldn’t keep
You should go before the night time lets you down

[Chorus] Cause you’re the heart break that I couldn’t deal with
You were the mistake
That no-one could save me from
But I knowI’m better off leaving now
You are the only reason I want it more
You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go

Tonight I let you go
Heart break, heart break
Heart break (tonight I let you go)
Heart, heart break
Heart break, heart break, heart heart break
Tonight, heart break
Heart break, heart break, heart break, heart break, heart break
I just keep on running
You’re the heart break
I couldn’t deal with
You were the mistake that no-one could save me from
But I know I’m better off leaving now
You are the only reason I want it more

You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go

Tonight I let you go

Tonight I let you go

Conventions of a Digipak & Magazine Advert

Conventions of a Digipak

- The barcode
- The CD inside the Digipak
- Pictures on the cover, the back and inside.

Conventions of a Magazine Advert

- Record label
- Band Identity
- Title
- Tour Dates
- Price of CD
- Band Website
- Positive quote from external sources
- Pictures of the band
- Star Rating

Monday, 13 September 2010

Conventions of 'Without Me' by Eminem

Context

‘Without Me’ is a single from Eminem’s album ‘The Eminem Show’ from 2002. The album is seen as a mix of both his serious and humorous styles of hip hop – mainly concentration on the humour after his previous album, ‘The Marshall Mathers LP’ which took a more gritty approach with harsher lyrical content. Eminem and Dr Dre, his long time collaborator and boss produce the single. The genre they are covering with the song is a mix of hip hop and rap, therefore we come to expect certain things: glamorous depiction of the rappers lifestyle, sexualisation of women, flash cars and often some reference to gang violence and guns.

Camera Work

The video is given a distinctly cartoon feel to it, this creates the overall impression we get from the video in that we see it as a mock up of a batman and robin story (Dre & Eminem). The fish eye lens is used at certain points to give the video a dreamlike feel which ultimately creates a tongue-in-cheek experience which makes it difficult for us as the audience to see the video as trying to portray a serious message as Eminem does is some of his videos, instead it comes across as mocking his own genre.

Editing

The video is shot to be exactly in sync with the beat to the music. Hip-Hop is almost universally very ‘beat heavy’ music with particularly striking bass so the video plays off these strengths to give the promo a up beat feel and fit in the tempo of the music. Comic Book style-editing effects are also used to reinforce the feel of the video – This consists of comic book panels with Eminem and Dr. Dre dressed up in various costumes. No instruments are used, the whole promo is purely taken up by the two protagonists story. It is suggested at points that the music is diagetic as the characters dance to the music while in the car, miming over exaggerated head banging.

Mise-En-Scene and Intertextuality

The mise-en-scene is primarily used as a front for the numerous Intertextual references to many stories in the media at that time. Some are still relevant today and we can pick up on them. The music video of the song features a number of scenarios built around its context, including Eminem and Dr. Dre as parodies of comics in general, specifically Batman, Robin and Blade trying to save a child who bought a copy of The Eminem Show that has a Parental Advisory sticker (referencing his own work). Eminem also appears barefoot throughout some of the video where he is on a hospital bed being pushed through a ward (a reference to ER, which here is called EM drawing from the rapper's stage name) Eminem also dressed up in various costumes as Osama bin Laden as he is chased by D-12 and a TV ad salesman shocking a Dick Cheney-look alike (One of his critics)

Representation

Primarily Eminem is using this video to further his own fame as a rapper by showing his unique ability to mock himself and his own genre of music. This is something of a usp to Eminem because the hip-hop and rap section of music is seen as a particularly serious side to music so a rapper who can mock his own music can effectively gain a level of publicity other rappers might not have. This can be seen to be true as Eminem is the best selling rapper and hip-hop artist of all time, having sold 80 million albums. Generally Eminem produces 2 distinct types of rap – his serious work and his comedy work. His serious work often uses real world issues that he has direct experience of, such as his failed marriage or his poor relationship with his mother. His comedy work mocks genres and often celebrity culture as a whole, such as in his music promo for ‘We Made You’ where he pokes fun at over 10 celebrities. This particular piece is very typical of his comedy work as it uses bright colours and over exaggerated actions.

Tuesday, 22 June 2010

Conventions of the Pop Promo

Technical Conventions:

- Band shots, whole band shots and performance clips – Advertising the band
- Shadows, mise-en-scene reflects atmosphere, focus on the most well known band members

- High lighting
- Bright lighting
- High angle / low angle, Special lighting effects
- Close-ups / Extreme close-ups
- Animation
- Colour effects – often monochrome
- Mainly straight-cuts
- Faced paced edits
- No real sound effects
- Dubbed Sound
- Zooming in / out
- Panning
- Montage


Narrative

- How is narrative used? – Balanced with performance? Cut into performance? Merged with performance?

- Does it amplify the lyrics? Does it focus on a specific part of the lyrics and illustrate it? Does it contradict the lyrics?

- Narrative might not be constructed in a typical narrative- It may be partial or disjointed


Intertextuality

- The process where one media text references another, it can be a carbon copy, a pastiche, a parody or a homage.

- This borrowing of images, narratives and reconstructing them can be seen of ‘post-modern’.

- Examples – Robbie Williams copies Kiss in ‘Let me entertain you’, Eminem references many celebrities ‘We Made You’


Textual Analysis

- Glamour, Rockstar lifestyle
- Mean and moody men
- Seductive poses from female artists
- Anti-establishment activity
- Deserted locations and straight-forward narrative (sometimes!)
- Guitar solos
- All playing to the audience
- Short skirts and cleavage
- Trying to portray a certain character
- Voyeurism
- Urban Locations
- Dancing
- Crowd Shots
- Destroyed Environments

Friday, 18 June 2010

Encoding & Decoding

Rock
Guns ‘n’ Roses
Paradise City

- Live performance show the thousands of fans
- Sunglasses suggest tropical warm weather, associated with holidays.
- Casual and ‘rocker’ dress sense is typical of the genre of music

Encoded

- Dress Sense – rocker, long hair, unkempt, Black
- Guitars, Head banging, High Energy Performances
- Lifestyle is busy
- Famous but have kept their roots

Decode

- Rebellious, Big performance for their fans.
- Enjoying their lifestyle
- Carefree personas

Signifiers
- Guitars, Instruments
- Load music

Signified
- Band
- Rock, Rebelliousness, ‘epic’

Conventions
- Smoking, drugs
- non-conformist lifestyles
- long hair, anarchy, youth, rocker fashion
- dark undertones, death



Pop

- Heartbreak, Relationships
- About the singer; not about the instruments
- A narrative to drive it

Encoded

- Relationships

Decode

- Unhappy / Melancholy

Signifiers

- Unrest
- Negative Body Language

Signified

- Distress / break up

Conventions

- Heartbreak, relationships
- Singer is the centre of the song

Tuesday, 15 June 2010

A Brief List of the Conventions of the Music Video

Music Video Conventions

• Representation – Woman/Men – Sexualised
• Band / Performance
• Publicity – “an advert” – band = product
• Close ups
• Narrative
• Lifestyle glamour/rock ‘n’ roll
• Access to the band
• Credibility – musicians
• Editing matches the tempo of song
• Mixes narrative and performance
• Repeatability – shown many times

This is just a basic list of some of the typical conventions. Many music videos make use of many more to properly convey their message to the viewers.