Audience research is vitally important for any media production. It must be sought at multiple points in the production process in order for it to remain effective throughout the entirety of the project.
The first piece of audience research we looked at was a questionnaire. We created a questionnaire to find out what our audience was looking for in a music video.
From the questionnaire we discovered that most people thought that a successful music video should have the narrative and the performance split of about 30:70. We did however go on to create a video with a much larger narrative focus than this. We did this because we wanted to break typical conventions of music videos, but also because we thought we would be more adapt at creating a more narrative focused video due to my skills at creating narratives as I had proved in the creation of the AS project.In addition to the questionnaire, we questioned our audience after the video had been created. We did this through the Internet, as it was the easiest way of advertising our video.
One of the ways we did this was through the website ‘Youtube’. The video was uploaded to the website and then we asked for comments. In addition to just thee comments, Youtube also provided us with stats and figures we could use to gauge the age and home country of the viewers. We could see that our video was indeed popular with the people who were the intended audience. Youtube providing these statistics was helpful because a questionnaire is not the best way to get a response due to the large amount of people who do not reply to it, using Youtube we were able to gain information without people having to input it in themselves, using up their own time. The other method we used was Facebook, using this Lizi asked friends if they would rate various aspects of our video out of 10. This provided us with some extra results in addition to the Youtube comments. Finally we attempted to contact the band to get their views on it but they did not respond.
